Posted on 5th May 2010 by Craig Huffstetler in Internet Marketing
office, web marketing, work
I started a new position last Tuesday (April 29, 2010) as a Web Marketing Manager for an eCommerce SaaS company. I will most likely have blog write-ups in this interest area as we continue for my own mind-share efforts as well as to get some opinions from you, the audience. So, please sound off.
How exactly does one define web marketing? Well, in a few concise bullets:
- Maintain and identify strategic lead generating opportunities for said company online;
- Identify measurable goals for online marketing campaigns to integrate with current web site or social media campaigns;
- Begin new online campaigns (social media, current web site, etc.);
- Write engaging content (“content strategy”) that is search engine optimized and is targeted towards the audience(s) of the company;
- Competitive analysis is generally involved (how can you do any of the above if you don’t know your competitor…or audience?);
- Be creative and come up with new, innovative ideas to promote said company in the space you are aligned in.
I know this is broad, but hopefully some of the upcoming posts will show exactly what I do and my thoughts on how to do it.
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Posted on 19th April 2010 by Craig Huffstetler in Life
So, what have I been watching?
Quite a few films a shows. I think I’ll touch on just two.
- A friend across the pond introduced me to Truly Madly Deeply. I can sum it up by saying: quirky, entertaining, enlightening and romantic. I absolutely adore it. I love discussing films whilst watching them. This is much easier online than in person for obvious reasons.
- Velvet Goldmine. Two words. Big Impact. Big names. If you have not seen it, I recommend that you do. I really enjoy the cinematography, the glam-rock elements and the historical aspects. You will be glued to the screen. If you miss a piece, you may miss the entire film. I love the portrayal of gender, societal perceptions, family perceptions and value systems, romance (and sometimes lack thereof), and pop style. Hats off to the director.
Listening to?
Well, according to last.fm I’ve been listening to a lot of Dido, Florence and the Machine, IAMX and Goldfrapp; however, I need to follow that up by saying one word: “Glee.” I would say that’s pretty accurate.
Reading?
Check out the new side bar.
Other things…
Stay tuned. Been quite busy, I might post some pictures!
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Posted on 1st April 2010 by Craig Huffstetler in Life | Music | Reviews
I’m really looking forward to this weekend. I get to finally go hiking in M.A.! I feel more fit to actually do it as well (good thing). It’s supposed to be near 70 degrees, finally. I can’t wait. I also learned of something new, to me, called “hashing.” The best way to explain it is an outdoor activity with a group of friends. It’s when a group of friends get together for a social, athletic (non-competitive) event, and have a few drinks…kind of. It’s hard to explain. HOWEVER, you can read about one majorly well-known international hash group here. So, now I’m determined to this with a group of people one day. I think it would be exhilarating. Of course, the first time I do this I would start out as a hash virgin. But whatever.
MGMT’s new album, Congratulations takes some getting used to. It is not as “upbeat” as their last album, Oracular Spectacular. Don’t get me wrong, some songs are more upbeat than others; however, the album in its entirety is going in an entire different direction than the synthesizer sounds of their last album (like Passion Pit, for example). They are using more instruments and less effects. I had to listen to it about 5 or 6 times, as I usually do, to get a feel for it. However, I like it now. I think it’s a good summer album.
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Posted on 27th March 2010 by Craig Huffstetler in Reviews
movie, Reviews
The night is young and so far I’ve done laundry, walked the dog, had wine, a protein bar, some pizza. The usual. But I started to watch Nine. It was recommended by a friend. So far I am thoroughly enjoying it. What a cast of actors and actresses it has! I can see, so far, why people compared it to Cats or Chicago. The film really comes down to one thing and it lets it’s audience know that at the beginning: HI GUYS. I’M ABOUT FILM MAKING. It’s like that throughout the entire film. I actually enjoy this part throughout the film.
The oscar-winning cast is great. The main characters give the film -some- emotional depth (i.e. Judi), but I didn’t find much emotional depth in any of the characters. I found it greatly lacking it that respect. Characters: Judie Dench is excellent as usual, Fergie can sing (obviously!) and she’s great in the film, Nicole Kidman can’t do an accent in this film to save her own life (but is beautiful as usual)…Daniel Day Lewis does a pretty good job at his role, but I feel it could have been more heart felt. He felt disconnected.
Overall, the choreography is great and the cinematography is great. I really like how it weaves in and out of time limes during the musical scenes. Some movies can do this and some movies can’t. I give it 7.5/10!
Oh, and by the way, I don’t watch all musicals. Just as of late, apparently.
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Posted on 25th March 2010 by Craig Huffstetler in Life | gym
food, gym, random, wine
So, my work-out routine has finally taken shape and it begins with a 15 – 20 minute walk/jog/run (2 minutes “walking,” 1 minute “jogging” on and off). I’m pretty proud of this considering I started no where. I never thought I would even be doing one mile let alone three in a week. And no, this isn’t vain. This is just a pat on the back to myself and to wherever is reading this. If you think it’s vain, I don’t really care.
I’m actually finally starting to notice a difference not only physically, but mentally, which is refreshing. I think this is just a self affirmation that I need to go to the gym. I should have started a long time ago. I don’t know why I didn’t.
IN OTHER NEWS: I wish Whole Foods had a nibbling policy that, well, allowed nibbling. Because every time I go there and buy food from their hot/cold bar I end up with $12.00+ of food. And no, I don’t weigh it. So, of course, it’s all my fault. But regardless, I want to nibble. It could be done in a sanitary way if they wanted. I’m sure people would buy more that way.
I had my second job interview this week (all went well with all three), the third is tomorrow. I’m actually mostly looking forward to the one tomorrow because the company fits me the most. We’ll see though.
I also discovered some great new music with a friend last night. So, on that note…
– HELLO Whole Foods…food. Hello, wine. And hello, Little Boots, Stereophonics and Gabriella Cilmi!
